Thursday, April 2, 2009

Obama's misplaced product placement

The Telegraph reports U.S. President Obama's (presumably unpaid) product placement for Buxton mineral water at the G20:

Buxton was treated to the world's most coveted endorsement when the US President, who was answering questions with Mr Brown at the Foreign and Commonwealth Office, turned down his hosts' offer of a glass.

Displaying the cool demeanour for which he has become renowned, Mr Obama took several leisurely sips from the bottle, displaying its logo to viewers watching the event around the world.

I assume this was done because of security concerns, or else the stubborn independence Obama is known for, but it raises some questions:

1) Although a British brand, Buxton is owned by Nestlé, a Swiss company. Why this brand? Because it was locally-sourced? (He could always claim the 100-mile diet as a fallback.) And why not remove the label?

2) Bottled water? In 2009? David Suzuki will give Obama a talking to next time he's in Canada. Or was his blatant waste of petrochemical products a show of confidence in our ability to develop new recycling technology or find new reserves?

This isn't an Obama bash, BTW. I like him as much as the next leftie. Regardless, the endorsement has Nestlé positively swimming with delight, and will no doubt inspire complaints/lobbying back home from major domestic brands.

Who knows? This could be a whole new revenue stream for Americans to start paying off their massive debts. Perhaps in the future we'll see Presidents dressed head-to-toe in logos, like NASCAR drivers. That would be cool.

1 comment:

  1. I thought Obama was our 3 point plan that's going to fix EVERYTHING.
    Number 1: We've got this guy Not Sure.
    Number 2: He's got a higher IQ than ANY MAN ALIVE.
    Number 3: He's going to fix EVERYTHING.

    /President Camacho seen agreeing
    //Ow my balls!