This isn't really about skincare, is it?

There are very few social issues I'm uncomfortable discussing in a work setting, but reproductive politics is one of them. Not that I don't have strong opinions on the issue. It's just that we, as polite and reserved Canadians, don't really want to get into it again. At least, not in the office.

And so it is with great awkwardness that I present Clarins' new POS campaign, as spotted at The Bay:



There's no way those words are coincidental. It's just too far a stretch from the headline to the real message of a selection of ecologically-friendly gifts with purchase. Also, the two-level font size is a dead giveaway.

Now, whether you're the straw man barking "How dare they shove this pro-choice rhetoric doen our throats in a retail setting!" — or the one growling "How dare they make light of the most important women's rights issue in a generation!" — I'm sure you'll agree that it's not a fight we want to have at the makeup counter.

Do we?