Monday, October 5, 2009

Instant Brand Fail

Have you seen the Starbucks "Via" instant coffee taste test ads yet?

No, I am not taking the taste test. If I wanted to drink instant coffee, I'd drink instant coffee. Or perhaps, in a pinch, I'd drink fresh-brewed coffee that is indistinguishable from instant. Which, according to this ad, is what Starbucks has been selling for years.

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