Friday, March 12, 2010

Smarter than the average cause marketing

The idea of trophy hunting grizzly bears kind of sickens me. I don't understand why anyone would want to kill an animal they don't intend to eat. But the issue remains a controversial one in Canada's West.

Now that you know my bias, I'd like to share some funny social marketing videos that came my way today from the site No More Grizzlies in Alberta:

Produced by the Alberta Wilderness Association, these satirical PSAs do the job of showing Canadians how absurd the legal cull of Grizzlies really is.

Nice campaign, and yesterday the Alberta Government announced that the grizzly bear hunt will be suspended for another year. Thank God, because the last resort would have been to deploy Bear Force One.

And nobody wants that.

1 comment:

  1. I liked the game. My grizzly killing prowess with an oil can rendered me 'not bad - for a hippie'.