Here we are up here, trying to make a good impression on the world, and what happens?
Oh, Jesus. (And I don't mean "hey-seus".)
I mean, I get the joke. The wrestler one is kind of cute. But up here in Canada, we are so removed from Mexico as anything but a tourist destination and source of tequila that it's easy to see parodies of Mexican culture as harmless fun.
But, down south of our border, where racism against Mexican-Americans is a constant issue, our neighbours in the industry found it a little less amusing.
"BBDO Toronto sez "Real Mexicans" are lazy and dirty, or wrestlers."
"Canadians Think Real Mexicans Are Lazy and Dirty"
Ouch. One of my colleagues at Acart is from Mexico. So, on behalf of the Canadian ad industry, I'd like to say... sorry, eh?