Thursday, May 13, 2010

We're so vain...

You bet we think this ad is about us. But if I were a creative Big Man like Gerry Graf, David Droga, Tony Granger, Ian Reichenthal or Scott Vitrone, my ego would be well justified.

Copywriter Alec Brownstein pioneered new ground in flattering Creative Directors' egos by purchasing their names on Google Adwords for pennies per click. His pitch: ”Googling yourself is a lot of fun. Hiring me is fun too” with his contact link. Total cost: $6

And guess what? He nailed them performing the search engine version of self-love. Gerry Graf, David Droga, Ian Reichenthal and Scott Vitrone offered him interviews. The latter two hired him at Y&R New York.

The vanity campaign also won him a Clio.

Moral of the story: the most successful creatives have none :)


  1. Nice! But I think the moral of the story has more to do with creative directors respecting a copywriter who knew exactly how to who target his audience, as opposed to the C.D.'s not having morals for Google-ing themselves...

  2. Sorry, Christopher. I can't hear you over the sound of how awesome I am. ;)