Showing posts with label Alec Brownstein. Show all posts
Showing posts with label Alec Brownstein. Show all posts

Tuesday, November 1, 2011

Sex and Design

Animal NY just turned me on to made me aware of a blog called "Sex and Design". Under the tagline of "WHERE IMPULSE AND ARTICULATION MEET" it explores the sensual side of creativity.

This is its self-promo campaign from Halloween:





And they added this behind-the-scenes:


Sex + Design x Halloween 2011 from Colin M Day on Vimeo.


Reminds me of those weird fashion videos I keep covering. Yeah, it's pretentious, but the blog seems like a cool collection of art and design projects. Count me in.

Thursday, May 13, 2010

We're so vain...



You bet we think this ad is about us. But if I were a creative Big Man like Gerry Graf, David Droga, Tony Granger, Ian Reichenthal or Scott Vitrone, my ego would be well justified.

Copywriter Alec Brownstein pioneered new ground in flattering Creative Directors' egos by purchasing their names on Google Adwords for pennies per click. His pitch: ”Googling yourself is a lot of fun. Hiring me is fun too” with his contact link. Total cost: $6

And guess what? He nailed them performing the search engine version of self-love. Gerry Graf, David Droga, Ian Reichenthal and Scott Vitrone offered him interviews. The latter two hired him at Y&R New York.



The vanity campaign also won him a Clio.

Moral of the story: the most successful creatives have none :)