Toronto media planner fail:
For those of you outside of our fair country, Canada's largest city (and advertising epicentre) of Toronto has streetcars. They're rather cute.
However, when creating and placing a national campaign, you may wish to consider that none of the rest of Canada's five largest municipalities has streetcars. (Okay, Vancouver's getting surface light rail, but I'm not sure that counts.)
What's extra-specially sad about this placement, which I shot this morning, is that Ottawa is hosting the Canadian Urban Transit Association's 2010 national conference at the moment.
I wonder how many delegates now wonder why CMA can't tell a streetcar from a bus?
Somebody needs to tell their agency's creative and media teams to get out more.