Monday, May 17, 2010

Waiting on Death Row

Donate Wales and Kidney Wales have teamed up to produce a PSA that compares patients waiting for an organ transplant to death row inmates:

According to Wales Online, the campaign features actual people waiting for transplants, filmed in a real jail cell.

It quotes Chairman of Donate Wales and Kidney Wales Roy J Thomas as proclaiming “Real people have told us that they are on their own personal death row. Actors are for Hollywood movies. I challenge anyone to deny these real fantastic people a proper life.”

The UK has a massive waiting list for organ transplants, and one of the lowest percentage of donors in the developed world. The situation is so bad that the National Health Service considered a proposal to make organ donation "opt-in" rather than "opt-out" for potential lifesavers. But the plan was rejected last year by a panel of experts appointed by the government.

Will this campaign help? One can only hope. Because, in a country that abolished capital punishment in 1969, three people a day shouldn't dead men (and women, and children) walking.

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