Back in February, I told you about a campaign for the Canadian Urban Transit Association that had been months in the making. If you live in a major Canadian urban area, you've probably seen it in bus shelters around your town:
But, just last week, a coworker sent me a link to this initiative on Ford's site:
Now, I have no idea which concept was conceived, approved, or published first. The fact is, this sort of thing happens all the time. We creatives are not that much different from each other, and when a nice, simple idea presents itself it's hard to ignore it. We try to imagine if we've seen it before. We Google the headlines. But when you come right down to it, coincidences happen.
What makes this one sort of weird is that it is essentially for the same cause — Retire Your Ride — but while one wants you to trade your old car in for a new one, the other (ours) suggests you get a bus pass.
I also think ours is a more elegant solution. But I'm biased.