(Pic taken from Ottawa Citizen)
This 2-dimensional barcode, similar to the Mobio one we used on our iheartmom campaign, is read by camera phones (with the right apps) to unlock online content.
In the case of the Calvin Klein billboard, it was this "uncensored" content:
Not exactly shocking stuff, but I'm sure it will get people with the right technology to check it out. And in advertising, getting people to take the time to interact is everything these days.
As well, this mashup of two hot trends — QR and augmented reality (AR) — is newsworthy in itself. It doesn't matter if many of the people who view your ad don't have the time or hardware to view it properly. As viewers of Mad Men's new season opener are aware, innovation and guts in the marketplace generate its own PR rewards.
A cute idea, but it seems like a short-term, winner-takes-all kind of thing -- the first company to do it gets a lot of attention because of the novelty, but after a few others imitate it, people stop caring.
ReplyDeleteExactly, David. And Calvin Klein is the winner in this case.
ReplyDeleteAlthough there's been a lot of buzz about how disappointingly tame the video is, after all that trouble...
http://adweek.blogs.com/adfreak/2010/07/calvin-klein-needs-to-ramp-up-its-raciness.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Adfreak+(adfreak)
A company manufactures a product rigorously and spends a huge sum of money in launching the product but what if there is no advertising efforts applied. It results that the product hit the ground without covering a mile. Advertising is considered as the major part of marketing efforts injected by the company. This rule is universally applicable and Dubai is one of them. It is considered as one of the most luxurious places in the world and it is always good to install outdoor advertising in Dubai to your products.
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During my visit to Dubai, I have seen numerous billboards parked on various streets and highways offering visibility to over thousands of people a day. Mobile billboards advertising achieve 85% reach and 20X frequency. It offers 90% coverage for all age-groups and target audiences.
Whether you are looking for market your product or service, there are numerous outdoor advertising options to you. It is quite sure that once you use this service, you will appreciate the output.