Wednesday, September 8, 2010

New Old Spice ad kind of stinks

Very few sequels equal the originals. A few (Empire Strikes Back, Godfather II, Road Warrior...) actually outshine them.

In the case of Old Spice, though, we have what I would consider a sequel fail.

Trading in the brilliantly suave camp of former wide receiver Isaiah Mustafa for the shouty cartoon delivery of linebacker Raven Ray Lewis, the commercial marks the death of one of the greatest viral campaigns of, well, ever.

And, like many sequels, the new one also ups the ante on special effects and outrageousness, instead of refining writing and delivery.

Oh well. Some acts are just too hard to follow.

Thanks, Copyranter, for the link.