With thousands dead and some 10 Million people left homeless by flooding in Pakistan, the event is being called "one of the worst humanitarian disasters in UN history".
Without time to concept and execute fancy PSAs, fundraisers are turning to celebrity testimonials to get the message across. Here are two that launched today, one from Angelina Jolie for UNHCR and the other from US Secretery of State Hillary Clinton for the US Government's donation texting campaign:
I will be giving to the Pakistan relief fund at Canadian Red Cross.
Please, do what you can. Things are only going to get worse over there.