Wednesday, October 13, 2010

Experimental Social Psychologists Gone Wild

Adrants and Copyranter posted this Dutch video promoting a study at Raboud University in Nijmegen. Apparently (according to Google Translate) they found that men experience cognitive disability in the presence of an attractive woman, while women are immune to men's charms.

These findings will be published in the Journal of Experimental Social Psychology, but this video of porn star Ancilla Tilia (Playboy domain) in a labcoat and ensuing Scanners-like head explosions will probably earn them way more attention.

Is this the future of academic publishing? Or is it an example of (presumable) male researchers falling victim to their own experiment?

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