And by that, I mean "Finning"...
I Believe in Advertising posted this ad from Grey Hong Kong that speaks out agaisnt the Chinese tradition of killing sharks just to add their (tasteless) dried fins to prestigious wedding soups. It's really kind of freaking me out, but I thought I'd share based solely on the urgency of the issue:
IBiA also posted this translation:
“Jaws never return
Shark killing tragedies. Showing every day.
73 million sharks are brutally killed every year. In Hong Kong last year, 4460 tons of shark’s fin were consumed. Experts estimate that in the next decade, most species of sharks will be exterminated. Your choice will determine the ending of this tragedy…
Rescue sharks. Preserve the ocean. Please stop consuming shark’s fin.”
I should add that, if you don't stop eating that stuff, my 6-year-old radical naturalist son will also kick your ass.