I thought you were supposed to cover up...

As Animal NY just reported, Marc Jacobs has enlisted Victoria’s Secret model Marisa Miller as his poster (okay, "t-shirt") woman for a campaign against skin cancer:

The campaign, which has previously featured Naomi Campbell, Heidi Klum, Victoria Beckham, Winona Ryder, Rufus Wainwright, Eva Mendes, Julianne Moore and Selma Blair in the raw, has raised over $1 million for Melanoma Research at the NYU Cancer Institute.

According to the campaign Facebook page:

"The public awareness generated by the T-shirt campaign is enormous, not to mention the funds that have been raised," says Dr. William L. Carroll, director of the NYU Cancer Institute, who notes that proceeds of the sales of the T-shirts benefit IMCG. "We are grateful for the generosity of Marc Jacobs and Robert Duffy in allowing the NYU Cancer Institute to focus on research and advancing clinical care."

The campaign was started bu Jacobs and his business partner, Robert Duffy, in 2006. Duffy is melanoma survivor.

But is showing skin really the best approach for skin cancer, rather than encouraging fair people to cover up?

At least they can wear the t-shirt to the beach.