Thursday, December 16, 2010

The real question is, did Han do shots first?

This little gem has been jumping around hyperspace for quite some time, but it was new to me.

It's a 1979 anti-DWI PSA for the US Dept of Transportation, done in collaboration with Lusasfilm:

Featuring the freaky aliens from the Cantina scene in Mos Eisley, it seems to show that even alien space pirates with the death sentence on twelve systems don't let friends drive drunk. Then we get a cheap shot of the Millennium Falcon and the one actual human star of the series, James Earl Jones, telling us,

"When friends drink too much, even in galaxies far far away, friends don't let friends drive drunk."

What's especially amusing about this PSA (in addition to its epic crappiness) is that it comes from a long time ago when the Star Wars brand was still in its experimental stage.

Flush with unexpected success from the first film, Lucas' early attempts to keep people interested until Empire Strikes Back was in theatres were often quite comic.

Let's not forget the monumentally regrettable Star Wars Holiday Special:

In context, using some of the lower-priced assets for social marketing purposes was downright virtuous.

Oh, and there is... another... awkward example of Star Wars social marketing...

Use the Force, folks, and stay safe and healthy this Christmas.

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