Tuesday, December 14, 2010


Copyranter posted this PSA by D’adda, Lorenzini, Vigorelli, BBDO in Milan.

In this scenario, Zimbabwe is an adult-free playground for kids. But the fantasy is actually a nightmare.

No, it's not an ad for the new Logan's Run remake. It's an appeal by Italy's Associazione Amici di spagnolli, who work to help people in Africa, to do something about the AIDS epidemic that is killing Zimbabwe's future.

Pretty hard hitting stuff.

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