Usually, this is a criticism of someone's really obscure creative rationale for a pet idea that doesn't work. In this case, though, I meant it literally.
These "prop" versions are cool gimmicks, but you have to wonder how long the extensions will last on the streets of Toronto. (If the vandals don't get 'em, the snow probably will.)
What I like even better are the diptych and triptych versions. What can I say? I'm a sucker for any social campaign that takes the piss out of consumer advertising.
Inspired? Give to the Salvation Army here.
By Grey Canada, via Ads of The World.