Friday, December 17, 2010

Why do ad agency xmas cards usually suck?

The clichéd answer is because we're our own worst clients.

But I think this year's lighthearted effort has managed to break the Curse of the Agency Card. All it took is for us to step back and take a hard look at how ridiculous our industry can be — and then let off steam through the magic of satire. Focus groups, memes, sexism, fads, personal agendas... we all deal with them. But at the end of the day, sometimes a simple idea is really worth saving.

I wrote the script. Christopher directed the voices. Kerry and Marco did the animation. Vernon, John, Lynn, Jason, Meeta and many others kicked in. And Al let us do it.

Merry Christmas to those of you on an early vacation. I'll be updating all next week.


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