Well, that was quick.

Here I am, in the middle of preproduction of an ad that was written weeks ago, and which will air in 2011. And here these guys are, taking advantage of a news item that came out frigging YESTERDAY with a quick & dirty online ad:



I have no idea if it's sanctioned or not. I don't care. I just love this new era of instant creative gratification.

"New life? Let's sanitize the f*ck out of it!"