Beautiful little ad...

Or is it just a beautiful piece of mini-cinema? The payoff at the end, while the whole point, seems like a kind of letdown after having been through so much in those cars.



Nice worth there, full of pathos. But the brand at the end almost seems like a stretch. I was hoping this would be a road safety campaign.

Or something else about everything you have to live for, like this AIDS campaign I blogged about last month/year:



Regardless, I'm happy the baby was retrieved.