It looks like there will be a moral to the story. There isn't. It's just a promo for the MTV show, Skins.
"Based on the popular British show of the same name, 'Skins' follows a group of nine friends navigating the often-tumultuous world of high school; sex, drugs and angst included."
Well, okay then. Would have made a great social ad, though. For many things.
Link via Ads of The World.