It doesn't quite ring true. Why not let the kids tell us in their own words, instead of having them spout a bunch of marketing and social media babble that will be obsolete by the time they reach puberty?
Instead, they sound like my Twitterfeed:
|"I want to know that this brand has an authentic social voice"|
|Are you going to incentivize me? You'd better freaking incentivize me!"|
|"Your engagement strategy seems off, somehow."|
|"You know what's shareworthy? Your mom!"|
|"I find your use of the auto-retweet regressive and unimaginative."|
|"Did you even READ last week's Mashable? Jesus!"|
|"I am going to click that PPC ad, then refuse to engage. Just to make you pay."|
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