Friday, February 18, 2011

Now THIS is how you do a bloody drunk driving PSA!

This. Is. Awesome.

Posted today by Copyranter, this brilliant little Danish teleplay of organized crime (Directed by Adam Hashemi) gets the drinking and driving message across in a totally unexpected way:

...which is fantastic, because at first I thought it was going to be a ripoff of this MADD spot:

It's always great to be reminded that there's always new territory to explore in social marketing.

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