The tease:
The reveal:
What's nice about doing a campaign like this now is that you don't even need that much of a media buy. The ads themselves are a publicity stunt, that will be shared far and wide on traditional and social media.
Nice work.
An industry look at social issues in advertising and media
Wednesday, February 16, 2011
Impossible, unbelievable, hopeless health campaign
Adrants just posted this nice tease-and-reveal billboard campaign from Kansas City's St. Luke's Health System.
The tease:
The reveal:
What's nice about doing a campaign like this now is that you don't even need that much of a media buy. The ads themselves are a publicity stunt, that will be shared far and wide on traditional and social media.
Nice work.
The tease:
The reveal:
What's nice about doing a campaign like this now is that you don't even need that much of a media buy. The ads themselves are a publicity stunt, that will be shared far and wide on traditional and social media.
Nice work.
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