Wednesday, February 16, 2011

Impossible, unbelievable, hopeless health campaign

Adrants just posted this nice tease-and-reveal billboard campaign from Kansas City's St. Luke's Health System.

 The tease:

The reveal:

What's nice about doing a campaign like this now is that you don't even need that much of a media buy. The ads themselves are a publicity stunt, that will be shared far and wide on traditional and social media.

Nice work.

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