I've been accused of having my mind in the gutter. But when you write copy for a living, you have to. Because if there is any possible way that someone can misconstrue your words in a sick or inappropriate way, they will.
So take my advice: Step back and look at your copy from every possible angle, particularly from the gutter.
Only then can you prevent tragedies like this from happening:
Via tumblr
How about this Ottawa example:
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(But I think this one was intentional.)
I blame the poutine, G...
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