Wednesday, May 11, 2011

It's a great PSA... if you can stand to watch it

I had a hard time not looking away, but then again I have a young son at home.

Jarring, heartbreaking and moving at the same time. I hope this makes a difference for the Irish Society for the Prevention of Cruelty to Children — and for kids worldwide.

By Ogilvy, Dublin.

Via Copyranter

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