Presenting the emoscowcon

Brands of The World shared a Brand New post about this spec project by two Russian creatives to brand the city of Moscow with its own emoticon:

Cute idea, but I think it's trying too hard. You see, they've combined my favourite emoticon, the googly-eyed shocked beyond belief expression, "o_O" with the tired old smiley, ":)"

The problem being that it is untypable. Nobody would ever use that emoticon, because it simply isn't one.  It may be ownable, being unique, but I take issue with concepts that need an equation to understand.

Makes for an amusing t-shirt, though...