Monday, June 27, 2011

Coke's new green billboard is covered with fukien tea plants

No, that is not a typo. Coca-Cola Philippines has teamed up with WWF to build an innovative outdoor ad:
"The 60 x 60 ft. plant billboard, located along Northbound EDSA-Forbes, utilizes a thriving species of Fukien tea plant, which absorbs air pollutants. According to botanist Anthony Gao, each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. 'This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.' Gao says.

Recyclable materials were used for the overall make-up of the billboard. 3,600 pots were used, recycling old bottles of various Coca-Cola products. These bottles were filled with a potting mixture made up of a combination of industrial by-products and organic fertilizers—a formulation that is stable and light-weight . These bottles were also designed to hold the plants securely and to allow the plants to grow sideways. Additional holes were made for proper drainage and for holding the drip lines in place.

A drip irrigation system, also known as trickle irrigation or micro-irrigation, was especially installed for efficient water distribution. This irrigation method saves water and fertilizer by allowing water to drip slowly to the roots of plants, through a network of valves, pipes, tubing and emitters. The system is operated on a schedule to distribute water with nutrients to the plants. It provides the plants with what they need when they need it.

With all the eco-friendly mechanism it employs and the relevant advocacy it stands for, this innovative advertisement is a salient reminder for Filipinos to take an active hand in protecting and saving the environment."

Perhaps Coke could do more for the atmosphere by not trucking megalitres of packaged liquid all over the place, but that's just me. It's still a cute PR stunt.

Thanks to AdFreak for the link.

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