Wednesday, June 22, 2011

If there's grass on the field, give it a Bronze Lion

These ads raise so many questions: Is it really a good idea to use a razor down there? Does she shave her pits and crotch, but not her legs? And why the hell does he depilate a semicircle above his junk?



These towels were created by BBDO Germany and supposedly left in grassy parks to promote Gillette's brands to men and women. Cannes gave them a Media Bronze Lion for "best use of ambient media, small scale."

I give it a "meh". I'm so tired of this "look how I represented the brand in a surprisingly visual way!" trend that's been prevalent in international advertising for the past 15 or so years. Awards judges (and ad bloggers) are not the client's target market.

Link via Copyranter

1 comment:

  1. "why the hell does he depilate a semicircle above his junk?"

    http://adsoftheworld.com/media/print/sundek_beachwear_guy

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