Why are men's grooming products so hard to sell? I guess it's a sign that the whole metrosexual thing is long gone that we're now at a point of parodying the "real men" who are supposed to use these products.
This one is from an Argentinian agency agency called (without irony) "Ponce". Argentina is apparently a pretty rough neighbourhood. It's funny, though, and won a Cannes Silver Lion for "best use of music".
This one's from Los & Co in Oslo, Norway. It's also pretty funny, but may be trying a little too hard. It won a Bronze Lion in the "Film" category.
The moral of the story? Male self-deprecation wins awards. Now let's see if it moved product.
(Both tips via Copyranter)