Hold on to your lunch...
According to The Local:
"Price comparison website Flygresor.se chose to market themselves through a television commercial in which a man vomits on his friend after the two discuss how much they paid for their plane tickets.
Nearly two dozen offended viewers reported the ad to the Swedish Advertising Ombudsman (Reklamombudsmannen, RO), which ruled that the ad was indeed offensive.
In its ruling, the agency cites complaints that having to watch a person vomiting without being forewarned made viewers nauseous and made them lose their appetite."
Ummm... yeah. Blargh.