They're both a really bad idea.
These Publicis Conseil ads for Nescafé's "Dolce Gusto" line of flavoured hot beverages seem a little subtle and sophisticated for people who don't like the taste of coffee. But perhaps it's a French thing.
Via Ads of The World
While I agree the ads are horrible, I just want to point out that the product isn't really instant coffee - from what I can see, it's a copy of the popular Tassimo machine, that uses real coffee grounds and shelf-stable milk in pods to make drinks. While a true coffee connoisseur would probably still avoid the stuff, I'll admit I love my Tassimo and find the cappuccinos and other drinks quite yummy, yet I can't stomach instant coffee.
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