Literal "Food Porn" promotes Guide des Restos 2014

My oh my! Reader Cassandria sent me this naughty foodie campaign by Publicis  for a Quebec restaurant guide, shot by Leda & St. Jacques.

ufunk explains (translated) that it's "a rather naughty and risqué poster campaign playing on the ambiguity of the" 18 + "for its 18th edition."

I have no idea why my social media friends would think of me when they saw this...

The only problem is see is that some of them are rather contrived. The concept has been done before, without so much awkward manipulation required. Hell, I would have loaned them this heirloom carrot if they'd asked.

Long-separated breasts reunited in French push-up bra ad

Everyone knows European ads show lots of bare breasts. But these are the weirdest ones I've seen in some time. Created by Marcel Paris and Publicis Espana for Valege Lingerie they show anthropomorphized boobs having a bunch of squishy reunions:







According to AdFreak, the ads were directed by "J.A.C.K." of Wanda Productions. They're certainly playful, but humanizing the "breast friends" creates all kinds of weirdness — especially with the nipple "squint" in the airport ad.

It's pretty harmless, and very French. Although as AdFreak's Tim Nudd points out, "It's not generally assumed that breasts enjoy being squashed together in a push-up bra."

How is flavoured instant coffee just like adultery?

They're both a really bad idea.

These Publicis Conseil ads for Nescafé's "Dolce Gusto" line of flavoured hot beverages seem a little subtle and sophisticated for people who don't like the taste of coffee. But perhaps it's a French thing.

Via Ads of The World

You've got to shop around

Hilarious French ad that was posted today on Adland:

jechange.fr -  Dad / Mom how did you know Dad was the right man? - (2011) France

Ouch.

By Publicis Conseil, Paris.

Getting pissed with drunk drivers

This ambient campaign from Publicis Milan is one of those that is probably more effective as a case study than as an actual installation.

McFarland Beer placed heat-sensitive ads inside urinals at a Milan nightclub. Whenever a guy let out a long-enough leak, it revealed a corporate socia responsibility message:

I'm not sure they really needed to focus so much on the stream... or the guy bending down to read it close up. Ew!

Tip (and video) via Ads of The World.

When it comes to offending people, this ad goes both ways

According to AdFreak, this Publicis Milan ad for the Renault Twingo is under attack for its sexiness, or heterosexism, or both, having managed to get banned by both state TV and Silvio Belusconi's media empire, as well as gay rights groups.



So, what was the issue? We're talking about Italy here, where TV and outdoor ads regularly feature very naked female models. And where people make out (as well as argue) passionately in public, and beaches are topless. And it's a land where Big Man Berlusconi himself is said to pay for all kinds of love.

So what's the big deal? They don't even kiss. If the victim of the bondage carjacking had been a man, it probably would have been seen as a good joke on him (although the perp would not be as nicely dressed for her getaway). By the way, the tagline is "Competition is feminine".

Well, I think Publicis has managed to find a way to outrage Italian social conservatives, by normalizing homosexuality in a mainstream ad, while at the same time exploiting hetero male fantasies about gay women in a way that pisses them off too.

It's like the worst of both worlds, embracing the softcore porn ethos of "Yeah, we're cool with the whole gay thing, as long as it's two hot women getting it on while we watch!"

And that's also why this saucy commercial will ultimately be a success. With young, heterosexual men.

But will they want to buy a pink Twingo?

Call it a "sensitivity disability"

I get these anti-distracted-driving ads from Romania. And they're well art-directed. But I don't like them.

It's quite simple, to me: These ads are offensive to people with disabilities.

Okay, so blind people should not be driving. But amputees can, and do, drive without any problems.

The message that you're disabled from driving when you're texting is clear enough, but I just don't believe that a social marketing campaign to raise awareness and compassion for one issue should be inconsiderate towards another.

I wanted to get a local cultural opinion on this campaign, for balance, but the only person I know in the Romanian ad industry just had a baby (Felicitări, Roxana!) so she's busy.


The campaign is by Publicis Bucharest, for Bucharest City Police. Via Ads of the World.