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| Oh, God... |
BBC reports that AC/DC is launching its own range of Australian wines, to be sold in Woolworths stores across the country starting Thursday.
It's been a long time since Bon Scott drank himself to death in the back of a car. In the 21st century, AC/DC is a brand as the aging rockers continue to perform heavily-merchandised world tours. So from a business perspective, the wines are just one more way to appeal to the band's base of settled-down baby boomers and gen-Xers. But is it just a touch too much?
The AC/DC brand won't be hurt, in the long run, because it has so much established power. But it's still disappointing to see such a cynical move into the middlebrow.
(Plus, where's the "Whole Lotta Rosé"?)
Oh dear. That's massive over-extension.
ReplyDeleteWhat is there about wine that lends itself to AC/DC (apart from thumping headaches perhaps) or vice versa?
If brands are to extend, then it needs to be in line with core values and proposition. Not like this...