Monday, August 29, 2011

"Smartmouth" QR pinup ads: ironic or lame?

Rebecca, a designer colleague, sent me a link to this out-of-home campaign from Honest Agency:

40s-style pinup girls with QR codes over their mouths?

Unfortunately, the agency didn't give enough screen resolution to actually read their lips in the portfolio page. But through the magic of the interwebs, I was able to get the link below. It goes with the woman in red:

The acting is pretty appalling, and considering this is for an ad over a urinal, I can't imagine:

1. Whipping out my camera phone while standing with other men who are peeing. That in itself is an ass-kicking offence. You're not even supposed to talk or make eye contact,

2.  Holding it over an ad with my one free hand.

3. Not being embarrassed by having the poster talk about my junk.

If you don't even want to watch the video, these transit (?) ads tell you all you need to know about the trashy copy style:

You see, guys, compliant women of your grandmother's generation won't have sex with you unless you have hair. Because they like their sex the way they like their hair. Or something. Hair.

1 comment:

  1. My first impression when looking at this ad was, hmmm...interesting way of integrating QR codes with design. Then I read on and scrolled down a bit further to transit ads and was shocked! Sure, I like a little shock/sex appeal in an ad every now and then but this was LAME, lame, lame and might I add tasteless!