Monday, August 29, 2011

Australian reality show invites admen to solve impossible briefs

Why don't we have a show this cool in North America?

Australia's The Gruen Transfer has a segment called "The Pitch" in which it asks viewers to suggest objectives for "impossible" creative briefs via social media, which real admen and adwomen then have to pitch spec creative on.

This episode, in which Australians were asked to support a ban on vulgar language, was pretty fucking hilarious. (Wear headphones if you don't work in an unashamedly vulgar ad agency office.)

You can just leave the playlist going to see other briefs. I just love how this show not only entertains, but educates viewers on how ads are conceived, and how different two good solutions to one problem can be.

CBC, I hope you are reading this.

1 comment:

  1. I love that show. They talked about the fake Skittles ad (see link below). You can see one of the guys, wearing an I heart Sarah Palin tee. Interesting.