|But is the baby union?|
Tastefully filmed and edited, this film was created by Zia Mandviwalla from Curious Film in New Zealand and agency Rhodes Shapter. The unnamed mum is a New Zealander who consented to the intimate six-hour shoot because she was the veteran of two uncomplicated natural births and anticipated a low-risk third.
Some youthful or "childfree" viewers may have a squeamish reaction to this when it is broadcast on Australian TV, but I sincerely hope not. Anyone who has experienced or attended a birth knows that this ad represents something beautiful and essentially human. Not to mention something that none of us would be here without.