For the past couple of days, Björn Borg Underwear has been hinting at a new campaign on its Facebook page. This is the same brand that got in trouble with Facebook a while back for running a user-generated contest showing fans in (and out of) their underwear. Now, apparently, they're encouraging them to go commando:
Not really sure where they're going with this, but I'm sure it will get somebody's knickers in a twist.
Click to view animation (new window) |
Not hers, though, apparently.
the association of undergarment manufacturers is sure to get all bunched up over this! :-)
ReplyDeleteI-)