For the past couple of days, Björn Borg Underwear has been hinting at a new campaign on its Facebook page. This is the same brand that got in trouble with Facebook a while back for running a user-generated contest showing fans in (and out of) their underwear. Now, apparently, they're encouraging them to go commando:
Not really sure where they're going with this, but I'm sure it will get somebody's knickers in a twist.
|Click to view animation (new window)|
Not hers, though, apparently.