Friday, September 30, 2011

F'd Ad Fridays: Art Direction gone overboard in Finnish McDonald's ad

It's a bacon cheeseburger. A bacon Goddamn cheeseburger. If you are talking to someone who is hungry for a bacon cheeseburger, then it is enough to show them a beauty shot of one, perhaps with a low pricepoint. And then they will buy it. Maybe even two, if they're drunk.

But this, DDB Helsinki, this ad is not designed to sell cheeseburgers. It is designed to make other Art Directors say, "hey! cool!'. And they are quite possibly vegans.

Via Ads of The World


  1. it needs a ) rotated 90 degrees.


  2. Actually it is designed to sell those burgers. And it works. I think it would not if you show the burger. It's not that pretty.