Boobies and video games: The most obvious marketing partnership of all time

With the rise of in-game advertising already old news, how is it that this only came up now?

AdAge reports that Sports Illustrated will place SI Swimsuit Issue billboards in the virtual streetscape of the newest version of Need For Speed.

The game will aslo introduce two new characters: 2011 Sports Illustrated Swimsuit cover model, Irina Shayk and Sports Illustrated Swimsuit model Chrissy Teigen.



I'm not quite sure what their roles are, but if this teaser video is anything to go by, they lick their lips and shake their rounded bits at the players—presumably before speeding off into unattainability.

Talk about realism!

Not exactly a great leap forward for women in media. But pretty expected for a target audience of guys who spend way too much time fiddling with their controllers.

Thanks to Karen K. for sharing the link on G+.