(*With a nod to every Irish, Scottish and Welshman/woman who has ever uttered that phrase.)
In advance of the 2012 London Olympics, The UK Department for Culture, Media and Sport has launched a postcard and poster campaign that cranks the nationalism up to WWII-era levels.
This time, however, the propaganda is aimed at the outside world. The campaign was developed by the DCMS on behalf of the Prime Minister, working with colleagues at the Foreign and Commonwealth Office, UK Trade & Investment, the Department for Business, Innovation and Skills, VisitBritain, and the British Council.
The examples of "greatness" run the gamut from general themes like environment, scenery, research and technology to modern icons such as Wallace & Gromit, Richard Branson, serial wife-killer Henry VIII and shoe fetishist Nicholas Kirkwood.
Below I've posted all the postcards (ignore the crop marks, they're converted PDFs). What do you think of Great Britain's newfound public patriotism? Is it just what they need, or is that kind of patriotism a little scary these days?
Thanks to Neil H. for the tip.