When it comes to breast cancer prevention in social marketing, there is a great generational divide. On one side, you have older women in the high-risk age group who prefer the more visionary "pink" approach. On the other are (usually) younger women, who react to cancer prevention as part of protecting and nurturing their sexuality. (See "I love boobies", "Boobyball", etc.)
The Feel Your Boobies Foundation definitely falls into the latter camp. Founded by a woman who was diagnosed with breast cancer at 33, it uses sexualized humour to encourage regular self- and partner-assisted examination.
Released juts in time for October is this cheeky cami set. It comes with the disclaimer, "We do not take responsibility for anyone who wears this tank top for anything other than sleeping :-)"
What do you think of this approach? Is it appropriate? Is it helpful? Or is it just harmless cause-branded fun?
Ugh.. The whole 'I love Boobies' cancer awareness thing irks me, mainly because it feels like... well, we don't want boobies to get sick, or cut off, because we like boobies and touching them and looking at them. It seems to forget that there are real, honest-to-god living breathing women attached to said boobies and that saving these women is just kind of incidental.
ReplyDelete"SAVE THE BOOBIES!! Oh yeah, I guess women dying kind of sucks too."
Released jus[T] in time for October, this cheeky cami set. It comes with the disclaimer, "We do not take responsibility for anyone who wears this tank top for anything other than sleeping :-)
ReplyDeleteThe first sentence makes no sense. This cheeky cami set what? You can say "Released just in time for October, the cheeky cami set comes with the disclaimer..."
Thanks again, Cunt. I was half-asleep when I posted. Will fix.
ReplyDeleteReleased juts in time for October...
ReplyDeleteJUST JUST JUST JUST JUST
You can tell I am a real cunt.