F'd Ad Fridays: Cigarette advertising takes a piss

I am trying to figure out this ad, of unknown vintage, from Imperial Tobacco for the German market.

Via Coloribus

The headline is something like "Equal rights for all", and I guess the implication of the image is that women should be able to pee anywhere they want to, just like men (?). But I'd need some context to get where smoking figures into it.

Nice parallel, however, of "smelly things that we don't really want you doing in our presence". No matter how cute you are.