Wednesday, September 21, 2011
Gisele Bündchen presents: A Brazilian reasons to hate this brand
As Copyranter pointed out, these ads for Hope lingerie "use two of the most insulting cliches about women as punchlines".
Not only do they bring up primitive notions that women can't drive or control their spending, but they also imply that the woman has nothing of her own. She apologizes for wrecking "his" car and credit rating. But it's all okay, you see, because he keeps her around for her value as a manipulative sex toy.
All this insult, in just two 15-second spots. Amazing.
Giovanni+Draftfcb of São Paulo, you can fuck off now...
UPDATE: Friend/Reader/Colleague Kerry found another one. Any guesses on which sexist cliché it trots out?