Everything about this video screams "parody".
|The androgyny. (And the hair.)|
|The cheesy moves. (And the hair!)|
|The token diversity. (And my God! The hair!!!)|
|The dance moves.|
|The product placements.|
|And the Rebecca Black league dancing.|
When Adland's Dabitch first shared it, I assumed it was a joke. Then I hoped it was one. Then I prayed.
Then I read this article on Perez Hilton:
Is this a joke? This has to be joke.
TELL US THAT THIS IS JOKE!
It's been a long time since the world has had a talented, relevant, five-piece boy band thrusted into their face, and perhaps with good reason. There's some much to live up to - NKOTB, BSB, NSYNC - how could any newbie group every dream of competing. Maybe with a little help from a former boy band member…
Lance Bass would like to introduce you to his new boy band, Heart2Heart. Their first single, Facebook Official, hit the web this week, and it's getting a lot of attention … because people are trying to figure it out!
What is this? Is it a parody? An homage to 2Gether, perhaps? Or has Lance fallen into RB-Rebbecca Black territory? You know, like, he's completely serious with this - the video, the costumes, the horrifying lyrics - and people will jump on board only because the enjoy the sheer ridiculousness of it!
Nobody can tell if ex-'N Syncer Bass is serious or not. Everyone from Queerty to Business Insider is speculating. And that's kind of brilliant.
|See more at the band web site|