This campaign, by Taxi, for Toronto's
Wurst restaurant is one of those "screw you, vegetarians!" campaigns that we've all seen before.
In this case, the art direction is nice, but I don't find the concept particularly awesome. And I'm a guy who really likes sausage. (Not penis, actual sausage—just to be clear.) Thinking about the random bits of beast that get ground into neat intestinal packages is not my idea of an appetizing mental image. I guess Taxi missed that famous Otto von Bismarck
quote, "Laws are like sausages. It's better not to see them being made."
What I do like is the "all natural - no preservatives" angle. They would do well to talk about the provenance of their meat and their processing people as well, since foodborne illness scares are on top of everyone's minds. As I like to say, "If you're going to put a man's sausage in your mouth, you ought to be able to look him in the eye." (Once again: sausage, not penis.)
Ironically, as well, Wurst features two vegetarian sausages on its
menu (PDF). So they haven't quite take it to this extreme:
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