Friday, October 21, 2011

F'd Ad Fridays: Danish energy booze hates your boobs

According to Adland, Danish energy drink/alcopop Cult Shaker has been shut down by Denmark's ad authority over an online contest that invited drunk and overstimulated fans to upload pictures of their breasts and be rated for winning free breast implants.

Shaker apparently has built its entire brand around showing nude female (and now male) torsos in its ads. Voting actually ended in the summer, but now the company has been forced to offer a cash equivalent instead of surgery. (They also offered free drinks to anyone willing to flash the bartender.)

What a weird contest. Not just the sexist exploitation, but also the idea of asking people to rate the breasts "most deserving" of enhancement. Not exactly a compliment, is it?

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