I really shouldn't know these things, but here it is: There's an urban legend that actor Tony Danza (of Taxi, or Who's The Boss, depending how old you are) started out as a porn star, and that his signature move was to slap his partner across the face with his manhood. That story lives on in adolescent online parlance as the "Danza Slap".
Stupid anecdote, eh? But now that you know it, you will not be able to watch these Tums ads with anything approaching a positive brand experience:
(That third slappee is NASCAR's Michael Waltrip.)
The Responsible Marketing Blog writes, "What the heck was Grey thinking in creating these spots? And more importantly, how could their client, Tums/GlaxoSmithKline, have approved them? What went wrong in the process for ads like these to get made? Or could the client possibly be that naïve and blind?"